# 2 – Improve Customer Experience Touch Points
Nowadays, digitally savvy customers have higher expectations. Your business should revolve around customer needs instead of your company’s internal processes. Create more potential touch points to improve the customer experience and increase customer satisfaction. While not every customer wants to be in contact every day, or even week, providing the opportunity demonstrates that you value the customer relationship.
Customers have less brand loyalty than in the past. With hundreds of options available, most customers shop for the best price and greatest convenience in a service or product. Tailoring your touch points is another way that you can build rapport with clients.
Provide touch points that are customized to the client’s requested communication method (email, phone, or in person) to improve the customer experience and foster a stronger bond. This strong relationship will help you weather more difficult sales periods and lead to more revenue from repeat customers and potential referrals in the future.
Tommy’s role as a Sandler Associate is helping his clients break through the fears and challenges that are holding them back and help them move toward what they really want utilizing the Sandler Selling System.
Additionally, Tommy also helps clients’ presentation skills through our “Presenting Yourself with Impact” program along with individual coaching. Click here to talk with Tommy.